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WAA Adopts Standards for WAP, SMS and PDA Ads
Last month, the Wireless Advertising Association unveiled a comprehensive set of proposed standards for WAP, SMS and PDA advertising. Today, those proposals became official industry standards. ...Read the whole story
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CMR Says Ad Spending Will Drop
Competitive Media Reporting today released its mid-year forecast, predicting that full-year 2001 ad spending will decline by 2% from $104.5 billion in 2000 to $102.4 billion. ...Read the whole story
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Expected Report Shows Bright Spot in Web Ads
Paid placement within search engines is one of the emerging bright spots in the otherwise gloomy online advertising and marketing arena, Jupiter Media Metrix said in a report to be released today. ...Read the whole story
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