• Computer Makers Spending Less Online by Ken Liebeskind

    One would think computer companies might buck the trend and maintain high online ad spending, since they are the gateway to the online world. But it looks like the spending levels for most manufacturers are way down. ...Read the whole story

  • Instant Messaging - A Marketing Tool? by Ken Liebeskind

    Millions use instant messaging to chat with friends, but now it has a commercial application and is on the verge of becoming a new online ad format. ...Read the whole story

  • Streaming Content Begets Streaming Ads by []

    (UPDATED) Streaming advertising through the web waves is still a relatively new concept. Although in the past, Yahoo.com was virtually the only site that streamed content and ads, there are many more players in the game these days. Who are they and what do they do? ...Read the whole story

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