-
Tapping Automakers for Additional Radio Dollars
Despite the importance of the automotive category to radio on a raw dollars basis, and despite advertisers increasing investment in the medium, last year automotive advertisers allocated just 2.5% of total media spending to national radio. ...Read the whole story
-
The Do's and Don'ts of Launching a Product
One of the most critical, yet under investigated, components of the new product development and marketing process is the product launch phase. That's according to the findings of the Schneider/Boston University New Product Launch Report, a just completed study of 100 consumer product launches. ...Read the whole story
-
"Will" Power Fuels NBC's Demographics Streak
NBC topped prime-time ratings among young adults for an 18th straight week, a period that again saw the major networks bunched together -- and way down compared with last year. ...Read the whole story
Recent Most Read Stories
- Weather.com Develops Real-Time Data Ad Targeting
- Ford, Jeep, Chevy Top Digital Auto Brands
- 'Geo-Conquesting' Drives Higher Mobile Click Rates
- Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
- Yahoo To Buy Tumblr For $1.1 Billion
- Yahoo To Ramp 'Native' Ads On Tumblr
- LikeableAds.com Launches, With Focus On Social Media Ads
- MetroPCS Drops Challenge To Neutrality Rules
- Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It
- Gigya Improves Marketing, Adds 21 Social, Tech Partners
Follow MediaPost
-
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
-
- Follow @mediapost
FollowFollow MediaPost News on LinkedIn Today
