-
WSJ: Omnicom, Viacom Negotiate Promotions
Omnicom Group Inc.'s media-buying arm is negotiating a deal with Viacom Inc.'s UPN network that could result in show sponsorships, special cross-promotions and product placements for six of its most important clients. ...Read the whole story
-
Branding on the Web: A Case Study
Internet branding is more than a series of branding studies by companies seeking to sell more online advertising. It's actual campaigns going on now that are demonstrating how the Internet can be used to brand products and extend conventional ad campaigns. ...Read the whole story
-
Out To Launch
Every week brings a myriad of ad campaign and website launches and it's nearly impossible to keep up with them all. If you missed a few, here are some of the major launches of the week that was, and the week that will be. ...Read the whole story
Recent Most Read Stories
- Motorola Hires Digitas For Global Media Account
- Consumer Action: Most Web Users Want Control Over Tracking
- Mindshare Taps Elkins As Managing Director, Digital, West Coast
- Kiip Debuts Self-Serve Option For Advertisers
- MSN, Newsy Partnership To Debut
- ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
- Affiliate Channels Attract Global Buying, Tailored Marketing Programs
- Microsoft Rolls Out Ad Pano, Mobile Ad Format
- Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers
- Blogging Stake: WPP Invests In Muzy
Follow MediaPost
-
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
-
- Follow @mediapost
FollowFollow MediaPost News on LinkedIn Today
