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Strong CPM Drop In Upfront
The upfront advertising market has concluded with overall tallies now possible. The Myers Report issued one today, stating that only two networks, CBS and WB, were able to increase their CPM (Cost Per Thousand) rates, with all others selling advertising at lower rates, with a 5 percent overall drop. ...Read the whole story
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Vivendi May Sell Trade Publishing Unit
French media giant Vivendi Universal said Tuesday it was in exclusive talks to sell its trade publishing activities which include magazines about factories, farming and medicine to British investment group Cinven for about $1.8 billion. ...Read the whole story
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