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CNET Introduces Impact Launch Units
CNET Networks, which has been at the forefront of online advertising, is at it again. Today it introduced "Impact launch units," a new form of online advertising that will appear on the front pages of its major websites, offering advertisers an innovative way to launch new products. ...Read the whole story
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Take Me Out To The Ball Game
Baseball fans around the country are looking forward to the upcoming World Series as evidenced by baseball is doing well on broadcast and cable in the latest Nielsen ratings. ...Read the whole story
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Kraft Foods Partners With AOL Time Warner, Viacom
Kraft Foods North America has announced strategic media alliances with AOL Time Warner and Viacom Plus that will strengthen the company's 2002 integrated marketing programming across a variety of media platforms. ...Read the whole story
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