Thursday, October 25, 2001
  • CNET Introduces Impact Launch Units

    CNET Networks, which has been at the forefront of online advertising, is at it again. Today it introduced "Impact launch units," a new form of online advertising that will appear on the front pages of its major websites, offering advertisers an innovative way to launch new products. ...Read the whole story

  • Take Me Out To The Ball Game

    Baseball fans around the country are looking forward to the upcoming World Series as evidenced by baseball is doing well on broadcast and cable in the latest Nielsen ratings. ...Read the whole story

  • Kraft Foods Partners With AOL Time Warner, Viacom

    Kraft Foods North America has announced strategic media alliances with AOL Time Warner and Viacom Plus that will strengthen the company's 2002 integrated marketing programming across a variety of media platforms. ...Read the whole story

  • Porsche Chooses CL&S

    Catalano Lellos & Silverstein (CL&S), a brand-focused integrated marketing and communications firm, has been chosen by Porsche Cars North America to be its Interactive Agency of Record for interactive media strategy, planning and buying. CL&S will help Porsche develop its online marketing strategy and implement the launch of the Porsche Cayenne, the German automaker's first luxury Sport Utility Vehicle. As a strategic partner, CL&S will be responsible for the planning, development and implementation of Porsche's online media needs. ...Read the whole story

  • Survivor Island-Bound

    CBS reality series Survivor is heading back to an island for its fourth edition. According to Editor and Publisher, producer Mark Burnett is headed to the island of Nuku Hiva in the South Pacific, north east of the Tahitian Islands. The original Survivor was taped on Pulau Tiga off the coast of Borneo. Survivor 4 is expected to air on CBS sometime after the Winter Olympics in late February or early March. ...Read the whole story

  • Belo Reports Narrow 3Q Loss

    Newspaper owner and broadcaster Belo said Wednesday it lost money in the third quarter as advertising declined, especially after the terrorist attacks of Sept. 11. Revenue fell 17.4%, to $322.5 million from $390.4 million. Robert W. Decherd, Belo's chairman, president, and chief executive, said the company estimated that its television stations have lost $9 million in revenue and its newspapers $2 million since Sept. 11. The company also increased its newsgathering expenses by $750,000, he said. Last week, the company announced it would cut 160 jobs, bringing its reductions this year to about 8% of its work force. It also ... ...Read the whole story

  • Juggling Ads

    Thruport Technologies, a software application provider to portals, ad networks, online retailers, and enterprises, announced the November 15th release date for its next-generation ad serving solution, AdJuggler 2.5. AdJuggler 2.5 offers the ability to serve billions of ads a month, an enhanced inventory management module, ad frequency capping and post-click tracking. The concept is to put the power of ad targeting and tracking capabilities into the hands of ad networks and ad-based websites, regardless of size. ...Read the whole story

  • Cross Media, LifeMinders Finally Merge

    Cross Media Marketing Corporation, a technology-driven marketing company and LifeMinders, Inc., an online direct marketer, have jointly announced that the stockholders of each company adopted the merger agreement between Cross Media Marketing and LifeMinders. The merger combines Cross Media Marketing's marketing skills in both traditional and online direct marketing channels with LifeMinders' 20 million member database, its proprietary email technology platform and its balance sheet, including an approximate $20 million in net cash at closing. ...Read the whole story