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Email Spending to Grow to $9.4 Billion
At a time when direct mail is undergoing some frightening changes, email marketing is set to emerge as a viable alternative. To that end, a Jupiter report released today forecasts that email marketing spending will grow to $9.4 billion in 2006. ...Read the whole story
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USA Today Plays Big Role In XP Launch
One of the big winners in Microsoft Windows XP launch advertising is USA Today, which is running extensive XP advertising in print and online. ...Read the whole story
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Bigfoot Issues Email Marketing Guidelines
As direct marketers continue to address a challenging business environment, Bigfoot Interactive issued a series of guidelines created to help companies successfully integrate email with other marketing channels. ...Read the whole story
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