At a time when direct mail is undergoing some frightening changes, email marketing is set to emerge as a viable alternative. To that end, … Read the whole story

One of the big winners in Microsoft Windows XP launch advertising is USA Today, which is running extensive XP advertising in print and online. Read the whole story

As direct marketers continue to address a challenging business environment, Bigfoot Interactive issued a series of guidelines created to help companies successfully integrate email … Read the whole story