• 88% Buy Because of Email by []

    DoubleClick Inc. today unveiled the results of its 2001 Consumer Email study, which show that over 88% of consumers have purchased as a result of permission-based email. The data also reveals that 70% of consumers plan to use email to assist them with upcoming holiday shopping. ...Read the whole story

  • What About the Future of Web Research? by Ken Liebeskind

    How will NetRatings acquisition of Jupiter Media Metrix transform Internet audience research and measurement? ...Read the whole story

  • A Bold Campaign For XP by Ken Liebeskind

    Much has been written about the way Sept. 11 has transformed advertising, from the amount actually being bought to the messages being communicated. So it is somewhat extraordinary that the Microsoft Windows XP campaign has been practically unaffected. ...Read the whole story

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