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Class Action Suit Filed Against DoubleClick
According to an announcement made last night by the law firm of Stull, Stull & Brody, a class action lawsuit against DoubleClick has been filed on behalf of purchasers of the company’s stock. ...Read the whole story
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Nielsen’s People Meter Goes Local
Nielsen's plan to make its People Meter a tool for measuring local market viewing is advancing. Its debut run in Boston, which began this spring, produced better numbers than the standard measurement procedure, and soon it will be the only measurement system used in Boston. ...Read the whole story
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Sound Advice for Radio Execs
At the Radio Advertising Bureau’s annual Advertiser Day last week, marketing and advertising consultant Phil Guarascio delivered a rousing speech that challenged top-line industry executives to “be ready” for the changes ahead. ...Read the whole story
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Streaming News/Talk Stations Gain Listeners During Crisis Coverage
MeasureCast, Inc. has found that that AM News/Talk stations streaming their programs over the web stream more hours of coverage to larger audiences during breaking news of crises. ...Read the whole story
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