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Post-Thanksgiving Online Holiday Shopping Jumps 22%
The Nielsen//NetRatings Holiday eCommerce Index today revealed 22% more home Internet users conducted online holiday shopping the day after Thanksgiving as compared to the daily average for Monday through Thursday. ...Read the whole story
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CBS Heads For Sweeps Win In Total Viewers
CBS has virtually clinched the November sweep in overall audience, but NBC and Fox enter the final three nights of the special ratings derby in a neck-and-neck battle for the key demographic of viewers aged 18 to 49. ...Read the whole story
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DoubleClick Creates Site Directory
DoubleClick Inc. today announced the launch of Site Directory, a new product designed to bring Advertisers and Publishers together. ...Read the whole story
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