Tuesday, November 27, 2001
  • Fox Battles NBC For Key Sweeps Win

    Viewers flocked to the television debut of "Star Wars: Episode I -- the Phantom Menace," giving Fox an edge over NBC in the key ratings battle for young adults as networks headed into the home stretch of the November "sweep." ...Read the whole story

  • College Students – A Resilient Market

    Amid widespread reports of a holiday season marred by lowered consumer confidence and spending, a new survey of college students revealed that their purchase intentions are largely unaltered in the aftermath of September 11. ...Read the whole story

  • Christmas Comes Early To Radio

    More than 70 Clear Channel stations switched to all-Christmas music last week - earlier than usual - because the terrorist attacks merited it. Some think it's great for getting people to shop earlier, but some advertisers are unhappy. ...Read the whole story

  • CMR Expands BVS TV Monitoring Service to Canada

    CMR, the provider of TV advertising data, is expanding to Canada. The company has begun monitoring stations in the top six Canadian markets -- Toronto, Montreal, Vancouver, Calgary, Edmonton and Halifax, as well as 39 cable TV stations. ...Read the whole story

  • Interactive Marketer Expands

    Dircks Associates, an integrated marketing communications firm based in St. James, New York, has expanded its capabilities into the field of interactive marketing -- including demos, kiosks, CD-ROM brochures, video-editing, web applications, and Internet/multimedia integration -- in response to client needs for greater marketplace presence nationwide. Earlier in the year, Dircks began assembling the expertise and staff required to enter this new discipline, realizing the growing demand for integrated offline and online services. Their success with two initial retail projects for America Online, coupled with an in-depth web application for BusinessWeek, affirmed the decision to expand. -- Adam Bernard ...Read the whole story

  • Alloy Does a 360

    Alloy, Inc., a Generation Y-focused media and marketing services company, has acquired 360 Youth - the flagship division of MarketSource Corporation, a marketing services company. 360 Youth provides a full array of integrated and tactical media and marketing solutions to advertisers targeting both the teen and college markets. -- Adam Bernard ...Read the whole story

  • Interep Peppers The Net

    Interep Interactive Inc. has partnered with ad pepper media, a Netherlands-based advertising solutions company that reps more than 500 sites across Europe, to exclusively sell online advertising into each other's portfolio of sites. ad pepper, with 15 sales offices in 11 European countries, will rep to its European-based advertising clients Winstar Interactive Media sites such as Fodors.com, uBid, Kiplinger.com, Entrepreneur.com, AccuWeather.com, and education.com; Cyberep sites such as Reuters.com, AutoWorld.com, BizReport, RadioWave, WebBuilderZone, HowStuffWorks, College Club, Peel, Batanga and laMusica; and Perfect Circle Media sites including StockHouse, Idea Advisor, ChangeWave, and MyDiscountBroker. ...Read the whole story

  • 60% Believe Internet is Most Vulnerable to Attacks

    Primedia's Telephony magazine today announced that according to their recent survey of telecom professionals, nearly 60% of respondents believe that the Internet, in comparison to mobile wireless, wireline and satellite networks, is the communications network most at risk for a security encroachment. The survey also revealed that only 26% feel that mobile wireless networks are at high risk for security breaches. At the same time, only 4% of respondents are concerned over the security of satellite communications networks. ...Read the whole story

  • ABC Arrests “Thieves”