• Fox Battles NBC For Key Sweeps Win by []

    Viewers flocked to the television debut of "Star Wars: Episode I -- the Phantom Menace," giving Fox an edge over NBC in the key ratings battle for young adults as networks headed into the home stretch of the November "sweep." ...Read the whole story

  • College Students – A Resilient Market by []

    Amid widespread reports of a holiday season marred by lowered consumer confidence and spending, a new survey of college students revealed that their purchase intentions are largely unaltered in the aftermath of September 11. ...Read the whole story

  • Christmas Comes Early To Radio by Ken Liebeskind

    More than 70 Clear Channel stations switched to all-Christmas music last week - earlier than usual - because the terrorist attacks merited it. Some think it's great for getting people to shop earlier, but some advertisers are unhappy. ...Read the whole story

  • CMR Expands BVS TV Monitoring Service to Canada by Ken Liebeskind

    CMR, the provider of TV advertising data, is expanding to Canada. The company has begun monitoring stations in the top six Canadian markets -- Toronto, Montreal, Vancouver, Calgary, Edmonton and Halifax, as well as 39 cable TV stations. ...Read the whole story

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