Thursday, December 27, 2001
  • New NAA Ad Celebrates the Beauty of Reading

    The title characters from Walt Disney Pictures' "Beauty and the Beast" are the latest stars of the Newspaper Association of America's literacy ad campaign. Under an image of Beauty and the Beast reading a newspaper together, the ad reads, "Reading a newspaper every day is a thing of beauty." The body copy continues, "Believe it or not, some of the most amazing stories unfold every day in a newspaper. Some have happy endings and others don't. But they all do so much to help us learn about the world we live in." The ad closes with the tagline, "It all ... ...Read the whole story

  • WPIX 'Logs' Ratings Win

    Tribune Broadcasting said WPIX(TV) New York’s Yule Log, which returned Christmas Day after a 12-year absence, was local TV's top-rated program from 8 a.m. to 10 a.m. The station reported ratings of 3.1/10 for the two-hour video of a log burning brightly in a fireplace, accompanied by Christmas carols. The log was a regular feature from 1966 through 1989. ...Read the whole story

  • Tumbleweed Sues eUniverse

    Tumbleweed Communications Corp. has filed a patent infringement lawsuit against online greeting card service eUniverse, Inc. Tumbleweed recently signed patent license agreements with American Greetings Corp. and privately held Hallmark Cards, Incorporated, each of which competes with eUniverse in the online greeting card industry. Tumbleweed's U.S. Patent No. 6,192,407 ("Private, Trackable URLs for Directed Document Delivery'") covers technology that allows online providers to uniquely bind content to a digital identity, enabling a host of applications such as online marketing and security content delivery. ...Read the whole story

  • Monster Focuses On Big Event Advertising

    Monster.com is involving itself with three of the biggest sporting events of the year, debuting their latest campaign, "Never Settle," during the Bowl Championship Series (BCS), running it during the Super Bowl, and buying time during the 2002 Olympics as part of their continuing sponsorship of the 2002 and 2004 U.S. Olympic Teams. The BCS kicks off Monster's huge brand campaign on January 1st - 3rd, 2002. The BCS marks the culmination of Monster's multi-tiered partnership with ESPN/ABC Sports, which is highlighted by a co-branded careers site on ESPN.com and numerous promotions and events, including blimp coverage of the Orange ... ...Read the whole story