Tuesday, January 22, 2002
  • Fox 4Kids

    Starting in September, 4Kids Entertainment Inc. will be programming Fox's Saturday-morning block, which runs from 8 a.m. to noon. According to sources, 4Kids will pay Fox close to $25 million per year to program the four-hour block. Affiliates will get 20 30-second spots to sell in the block under the new arrangement. The deal with 4Kids is for an initial four-year term, with options to extend it. Adam Bernard ...Read the whole story

  • CMR Sees Ad Spending Boost In Late 2002

    Ad spending is expected to rise 1.5% in 2002, up to $96.1 billion from an estimated $94.6 billion in 2001, according to the full-year forecast just released by CMR, a provider of strategic advertising and marketing communications information. According to CMR, 2001 was a lot weaker than many expected. In the banner year of 2000, total ad spending across all media was $104.5 billion. Early estimates indicate that full-year ad spending for 2001 will be down 9.4% to $94.6 billion - far and away the worst year-over-year showing within the past ten years. According to CMR, spending will continue to ... ...Read the whole story

  • Domino‚Äôs Slims Down, Cuts Two

    Domino's Pizza has consolidated its advertising agency relationships from four agencies to two, and named J. Walter Thompson the company's agency of record. Effective immediately, J. Walter Thompson will be responsible for national advertising creative development and execution, multi-cultural advertising and media placement for Domino's Pizza. Marti Flores Pietro Wachtel, an agency under common ownership with JWT of WPP Group, plc., will continue to manage Domino's Hispanic marketing and advertising needs. Domino's has ended its relationships with Deutsch, Inc. (general market creative) and Don Coleman & Associates (African-American-specific advertising). J. Walter Thompson has added the consulting services of Greg Walker, ... ...Read the whole story

  • BPA Creates Member Relations Managers

    In an effort to enhance the client services arena and heighten the importance of the supplier/customer relationship, BPA International has introduced a new position called Member Relations Manager. Eight new Member Relations Managers (MRMs), each with significant auditing and management backgrounds, have been brought on to provide an increased level of customer service to BPA's associate, advertiser, agency and media owner members. The introduction of these company-wide "knowledge brokers" is the latest development facilitating BPA's transition to centralized operations. Adam Bernard ...Read the whole story

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