NBC's telecast of the Golden Globe Awards drew its largest audience in three years and dominated Sunday night's ratings. According to preliminary nationals from Nielsen, the 59th annual kudofest averaged 23.4 million viewers during its three hours (8-11 p.m.), peaking in the 10 p.m. half-hour (25.6 million), when Harrison Ford received the Cecil B. DeMille career achievement award. It's the third-largest turnout in the seven years since NBC began carrying the Globes, with nearly 1 million more viewers watching on average than a year ago (22.5 million). In the coveted adults 18-49 demographic, this year's show (preliminary 9.4 rating/22 share) was down 5% in rating vs. last year (9.9/22) but up 4% from 2000. It combined with a preliminary 4.2/11 for a one-hour "Arrivals Show" to give NBC the biggest Sunday adults 18-49 rating for any network (8.1/19) since Fox's coverage of Game 7 of the World Series on Nov. 4. National ratings won't be released by Nielsen until Wednesday due to the Monday Martin Luther King Jr. Day holiday. The other networks aired mostly original programming opposite the awards show. The 9 p.m. hour saw ABC's "Alias" place second to the kudocast in adults 18-49 (preliminary 3.9/9) while its star, Jennifer Garner, was taking the stage to claim a Golden Globe for her performance in the rookie series. The Fox game show "The Chamber" held up OK in its second outing, finishing right behind "Alias" in the demo (preliminary 3.8/9). It did a 4.7/11 with its premiere a week earlier and now moves to its regular time slot, Fridays at 8. Fox, which had an National Football League playoff overrun in Sunday's first half-hour, finished second on the night in adults 18-49 (preliminary 5.6/13). CBS, with the Chuck Norris made-for-TV movie "The President's Man" (preliminary 13 million, 3.1/8 in 18-49), was second in total viewers (12.3 million). The NFL's four conference semifinals over the weekend, meanwhile, averaged a 19.7/35 in homes, according to Nielsen overnight data -- a 15% increase over last year (17.2/35). The weekend's highest-rated contest was the late National Football Conference matchup Sunday on Fox (4:15 p.m. ET kickoff) between the Green Bay Packers and St. Louis Rams. Despite a blowout Rams victory, the game netted a 21.0/36 in overnights, a 2% increase vs. last year's Philadelphia Eagles-New York Giants late game (20. 6/36). Sunday's early American Football Conference game on CBS between the Baltimore Ravens and Pittsburgh Steelers (12:40 p.m. ET) scored a 19.9/40, up 6% vs. last year's Baltimore-Tennessee Titans game (18.8/39). The two Saturday games averaged an 18.9/33 in overnights, a 29% improvement vs. last year. Local ratings for the cities whose teams were playing Saturday or Sunday were Pittsburgh (53.0/79), St. Louis (48.7/75), Milwaukee (46.4/69), Philadelphia (42.7/57), Boston (40.3/61), Chicago (38.9/61), Baltimore (34.8/57) and Oakland (28.7/53). - (Variety)
Media Economics Group today released fourth quarter data confirming that traditional advertisers have become the dominant advertisers on major sites and portals in Latin America and Spain. These data are among the most recent findings from the company's LatinWebMonitor competitive intelligence service, which monitors online advertising activity. In the fourth quarter, Online Media (portals and content sites) were the single-largest category among online advertisers (23%). However, the vast majority (77%) of active online advertisers during that period were in the Consumer, Financial Services, Retail, Telecommunications, and other "traditional" advertiser categories. "Fourth quarter data show that traditional advertisers in Latin America view online advertising as an important channel for marketing their consumer brands," according to a company spokesperson. "In addition, these findings are broadly consistent with trends in the U.S. Hispanic online market as well, where traditional advertisers accounted for the great majority (82%) of advertised brands during the fourth quarter. Furthermore, the make-up of the top advertising categories was similar with the Consumer, Financial Services, Retail, and Telecommunications categories also topping out the list in the U.S. Hispanic online market." The top categories (and selected advertisers) for Latin America and Spain in the fourth quarter were: 1. Online Media, 23% ( e.g. AreaUtil.com, Baquia.com, Casino on Net, Filmes.net, Gemelo.com, etc.) 2. Retailers, 12% (e.g. Amelia.com, BrasTemp, Deportes Marti, Liverpool, Office Depot Mexico, etc.) 3. Consumer, 12% (e.g. Antarctica, Coca-Cola, Chokos, Danone, Nestle, Pepsi, Samsung, etc.) 4. Financial Services, 12% (e.g. Banca Serfin, BBVA, Banco do Brasil, ING, SulAmerica, Unibanco, etc.) 5. Telecommunications, 9% (e.g. Adetel, AT&T, Avantel, Embratel, Motorola, Nextel, SkyTel Mexico, etc.) 6. Technology, 6% (e.g. 3Com, Acer, Cisco, Compaq, HP, Intel, MS, Xerox, etc.) 7. Traditional Media, 6% (e.g. 20th Century Fox, Claxson, Colombia TriStar, Disney, MVS, etc.) 8. Automotive, 6% (e.g. Audi Brasil, Daimler Chrysler de Mexico, GM de Argentina, Volkswagen, etc.) 9. Govt/Non-profits, 5% (e.g. Caritas Argentina, Cruz Roja Espanola, Fundacion Teleton, Unicef, etc.) 10. Education, 3% (e.g. EF Intl, ITAM, Tec de Monterrey, etc.) 11. Other, 6% - Source: LatinWebMonitor.com, January, 2002.
MeasureCast, Inc., today reported that the first full work week of 2002 saw the most hours streamed since the company began measuring the medium. The MeasureCast Internet Radio Index stood at 480 for the week of January 7 - 13, 2002, which was an increase of 44.32% from the previous week. An Index value of 480 means the total time spent listening (TTSL) to streaming broadcasters has increased 480 percent since January 2001. The large increase occurred partly as a result of an unfair comparison with the previous week, which included New Year's Eve and New Year's Day, MeasureCast says. 432,018 more hours were streamed Monday, January 7th compared to December 31, and 629,124 more hours were streamed on January 8th compared to the first day of the year. Historically, approximately 80% of all streaming activity has taken place between the hours of 8 a.m. Eastern Standard Time and 5 p.m. Pacific Standard Time, Monday through Friday, and this period was no exception, with 78.8% of all listening occurring during this time period. For the second week in a row, JazzFM, followed by Virgin Radio, MEDIAmazing, KING-FM and ESPN-Radio, led the top 5 streaming stations. Every station listed in the MeasureCast Weekly Top 25T saw increases in the total number of hours streamed and the number of unique listeners, or Cume persons, compared to the previous week. Other facts for the week of January 7 - January 13, 2002: -· 79% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific. -· The peak listening hour was 10 AM Pacific, with 8% of the day's listening. -· The peak listening day was Thursday, with 18% of all TTSL occurring on this day. -· The largest single age group listening to Internet radio last week: 25-34 year-olds (30%). -· 56.9% of listeners were under 35; 27% were younger than 25, and 7% were over 55. 70% of listeners were men; 30% were women. -· Top streaming nations include the United States, the United Kingdom, Canada, Japan, and Mexico. -· 32% of US listeners were from the South, with the Western US accounting for 29%.