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NBA Nets Two Big Deals
The National Basketball Association (NBA) has signed two major deals, one with ESPN and ABC, and another with Turner Broadcasting System and America Online Inc. ...Read the whole story
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Looking At The Bright Side -- Ad Spending Growth For Later This Year
Is it time for more hopeful forecasts? Yesterday, CMR announced that according to their numbers, ad spending will rise 1.5% this year, to $96.1 billion from $94.6 billion last year. ...Read the whole story
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Tobacco Firm Seeks to Stop U.S. Anti-Smoking Ads
Lorillard Tobacco Co. said on Tuesday it planned to ask a judge to put a halt to a hard-hitting advertising campaign against youth smoking, saying the ads wrongfully vilified cigarette makers. ...Read the whole story
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