Tuesday, January 29, 2002
  • Study: Basic Cable Far Raunchier

    "South Park" leads the pack of basic cable shows bringing a new level of raunchiness and violence to television, according to a watchdog group's new study. ...Read the whole story

  • Travel On The Rebound

    After Sept. 11, travel was the advertising category that took the biggest tumble, with people afraid to fly and eager to stay in the comforts of home. But it's rebounding now, as evidenced by new campaigns, largely from regional travel associations. ...Read the whole story

  • Ads on Boxers' Bodies?

    Representatives of GoldenPalace.com, an online casino that has hired high-profile boxers to wear temporary tattoos as a form of advertising, are scheduled to appear before the Nevada Athletic Commission Tuesday in Las Vegas in an effort to keep the commission from banning such ads. ...Read the whole story

  • WB Expands Sunday Slate

    The WB will add two hours of repeat programming on Sunday nights from 5 p.m. to 7 p.m. starting in the fall, the network said yesterday. The shows that will fill the new two-hour block will be same-week airings of prime time WB shows, the network said, but the specific programs are to be announced at a later date. The network programs six nights of prime time each week, with the exception of Saturday, which is a tough night to reach viewers and particularly tough to reach the younger-skewing WB audience. ...Read the whole story

  • Milk Doesn't Do A Body Good?

    The dairy industry's newest ads are drawing fire from the Physicians Committee for Responsible Medicine (PCRM), which today plans to file a complaint with the Federal Trade Commission, alleging that the advertisements include false health claims. One ad features Alfred E. Neuman, the cartoon character from MAD magazine, saying, "Got milk? It's got calcium, which is great for strong bones and toothy product endorsement smiles." Government guidelines, however, agree that calcium alone does not promote bone health. Advertisements making this health claim must acknowledge the importance of other bone-building factors, such as exercise and a balanced diet. PCRM President Neal ... ...Read the whole story

  • Overture Search on AOL Europe

    Overture Services Inc., a provider of Pay-For-Performance search engine services, and AOL Europe have announced a multi-year agreement to provide its listings on the search results pages of AOL Europe's web properties in the UK, Germany and France. Under this agreement, Overture's European operation will provide AOL Europe's members access to its search results. Overture's search results will launch on AOL UK in February 2002, and in Germany in April 2002. Overture's listings on AOL France will commence in conjunction with Overture's launch in that market, the timing of which is being determined. The announcement builds on an existing, separate ... ...Read the whole story

  • Cleveland Rocks, En Espanol

    Univision Communications Inc., a Spanish-language television broadcast company, announced the inauguration of the first Spanish-language television station in Northeast Ohio. WQHS-TV Channel 61, the network's newest owned-and-operated full power station, begins broadcasting today in the Greater Cleveland area. In direct response to the region's explosive Hispanic population growth, up more than 50% in the last 10 years according to the 2000 Census, Univision will expand its presence in this community. The new station will deliver sports, news and entertainment programming on WQHS-TV Channel 61, operating 24 hours a day, 7 days a week, exclusively in Spanish. ...Read the whole story

  • Winstar to Rep Att.net

    Interep Interactive's Winstar Interactive Media has become the exclusive online advertising sales representative for ATT.Net, the home page that acts as a portal for a host of AT&T WorldNet and personalized services. ...Read the whole story

  • NBC Plans to Keep Conan O'Brien