Tuesday, February 19, 2002
  • Compete and Evaliant To Provide Ad Effectiveness Tool

    Compete, Inc. and Evaliant Media Resources LLC today announced a new service that enables companies to plan and evaluate their advertising campaigns by integrating competitive intelligence, page-level customer activity, and rate card data into a targeted service offering. In the consumer PC market, for instance, this offering would allow PC maker Compaq to monitor competitive campaign activity on a weekly basis for Dell, Sony, and Apple, specifically identifying the effective CPM for individual ads on particular sites - and also the number of visitors who viewed product pages and ultimately completed a purchase. By identifying the total amount spent per ... ...Read the whole story

  • UNreal Buys Tailored Traffic

    UNreal Marketing Solutions has announced the acquisition of Tailored Traffic, Inc., a Search Engine Optimization firm out of Fort Lauderdale, FL. As part of UNreal Marketing Solutions' continuing effort to increase its roster of nationwide customers, the company acquired Tailored Traffic's assets and array of customers including Ameriquest Mortgage, Priceline.com, Customatix Shoes, and the Howard Stern Ad Network. ...Read the whole story

  • Cahners Is No More

    Cahners Business Information is changing its name to Reed Business Information (RBI), effective immediately. Reed Business Information now incorporates Cahners Business Information (U.S.), Elsevier Business Information (Netherlands, France, Germany, Spain and Italy), and Reed Business Information (U.K., Asia and Australia), which together with Reed Exhibitions (Worldwide) form Reed Business. Accompanying the name change, Reed Business Information will unveil a new corporate identity that will more closely align it with Reed Elsevier. ...Read the whole story

  • Omnicom Profits Rise Despite Ad Slump

    Omnicom Group Inc., the world's third-largest advertising company, said today its fourth-quarter earnings rose 15% despite the advertising slump. Omnicom said fourth-quarter profits rose to $164.1 million compared with $142.2 million in the year-earlier period. Revenues rose 9% to $1.97 billion from $1.80 billion for the quarter. Omnicom's client list includes PepsiCo Inc. and automaker DaimlerChrysler. ...Read the whole story