The Interactive Advertising Bureau's (IAB) large online ad formats received much fanfare in March 2001, and the latest data from Jupiter Media Metrix' AdRelevance … Read the whole story
Last week, two giants of television syndication joined forces to sell advertising. The MGM/NBC Media Sales Group, based in New York, will sell ads … Read the whole story
Now that the Olympics are over, NBC's hegemony over the market has ended, with CBS beating out NBC in this week's Nielsens. CBS had … Read the whole story