• Email Threatens Traditional Direct Mail Promotions by []

    In an effort to manage advertising dollars, many businesses are using email marketing campaigns instead of traditional direct mailings, according to GartnerG2, which says that email marketing has officially become a more cost-effective way to acquire and retain customers. ...Read the whole story

  • What Do Advertisers Want? by []

    Online advertising clearly holds promise according to respondents of a recent survey commissioned by I/PRO. The advertising professionals surveyed ranked the Internet far ahead of print, radio and television in its potential for flexibility, ease of performance measurement and speed of response. ...Read the whole story

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