• NBC Edges CBS Thanks to Friends by Ken Liebeskind

    NBC edged out CBS last week for the top prime average in the Nielsens, thanks to strong showings from Friends, Fear Factor and Law and Order. ...Read the whole story

  • Outdoor Ads Beamed To Palm Devices by Ken Liebeskind

    Ah, innovation! Outdoor advertising was once just static billboards. Last year saw the arrival of audio/video display screens at bus shelters. Now outdoor ads at phone kiosks are beaming electronic signals to Palm handheld devices that contain additional ad content. ...Read the whole story

  • MMA Issues Privacy Guidelines by []

    The Mobile Marketing Association has issued a series of suggested guidelines designed to raise awareness and spur debate among mobile operators and marketers engaged in the practice of location-based targeting. ...Read the whole story

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