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Supermarket Supercards A Direct Response Vehicle
Walk into any supermarket and often the first thing you see is a display rack full of point of purchase advertising. A major player in the space is BrandAid Marketing Corp., which just launched a direct marketing division that will offer an alternative to traditional direct marketing. ...Read the whole story
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Study Indicates Industry-Wide Growth in NTR Revenue
The Radio Advertising Bureau (RAB) has released the findings of its third annual Nontraditional Revenue Survey, which garnered a 66% increase in respondents over last year, including a surge of 11% from major market stations. ...Read the whole story
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