• Surfing for Oscar Info by []

    Despite lasting a record breaking 4 hours, 23 minutes, last night's Oscar celebration was clearly an event primarily for the airwaves (vs. the Web) with Internet sites measured drawing no more than about 650K visitors worldwide. ...Read the whole story

  • Liquor Ads On Network--A $0 Category For Now by Ken Liebeskind

    Late last year, after NBC started airing ads for Diageo's Smirnoff vodka, the first network ads for hard liquor in more than 50 years, there was talk of an entire new ad category that might generate $100 million in revenue. ...Read the whole story

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