Thursday, March 28, 2002
  • Pennyweb Partners With Silverpop

    Pennyweb, Inc., a provider of media and ad serving products and services, announced today that it will begin offering e-mail marketing solutions starting April through a partnership with Silverpop Systems, a provider of sales and customer communications software. This will add multimedia email marketing to Pennyweb's already existing capabilities, which currently include Pennyweb Network, its Pay-For-Performance ad network, and ad serving technology AdDynamix. ...Read the whole story

  • Conde Nast Buys Ideas

    Conde Nast Publications, Inc., has acquired the remaining equity in Ideas Publishing Group (IPG), the Miami-based publisher of Spanish-language editions of major American magazines. Conde Nast had purchased a majority interest in IPG in January of 2001. Ideas Publishing Group currently publishes nine titles, three in collaboration with Conde Nast, Vogue en Espanol, Glamour en Espanol, and Architectural Digest en Espanol, and six others under licensing agreements, Newsweek en Espanol, Discover en Espanol, Teen en Espanol, Prevention en Espanol, Motor Trend en Espanol, and Men's Fitness en Espanol. IPG's magazines reach a monthly audience of five million Spanish-speaking readers in ... ...Read the whole story

  • Got $6 Million?

    GotMarketing, a provider of self-service email marketing software, announced the closing of a $6 million round of funding led by Mosaic Venture Partners, with follow on investments from current investors Celtic House and Chairman Michael Potter, former CEO of Cognos. This funding follows the company's signing of prominent channel partnerships with Yahoo! Small Business, Oracle Small Business, and several other web business service providers. ...Read the whole story

  • Pop-Ups Getting Put Down

    Blazing Logic, a division of Lions Pride Enterprises, Inc. (LPE) specializing in software development, announced today the development of NoPop!, an anti-pop-up/pop-under software application. NoPop! eliminates the advertisements that pop-up when visiting various websites. NoPop! will be available in mid April 2002 as a free download for a fourteen-day trial followed with a payment option. ...Read the whole story

  • Cable’s Primetime Delivery Up 12%

    Ad-supported cable’s primetime delivery in Week #26 of the 2001/2002 TV season was up by more than 3 million homes (+11.7%) versus the same period a year ago, according to a Cabletelevision Advertising Bureau analysis of Nielsen data. Also for the reporting period of March 18-24, cable’s average primetime rating rose 2.1 points (+8.2%) compared to last year; and share climbed 3.6 points (+8.6%). Collectively, in Week #26, the seven broadcast networks (ABC, CBS, NBC, FOX, UPN, WB, PAX) lost 381,000 homes (–1.2%); 1.4 rating points (–4.3%); and 2.2 share points (-4.1%). ABC, which carried the Oscar ceremony, was down ... ...Read the whole story