Thursday, April 25, 2002
  • E! Online Breaks Traffic Record

    E! Online continues to break traffic records in 2002, achieving both its highest single day traffic ever in the days following the Academy Awards, as well as its single best month in the site's history during the first quarter of this year. While E! Entertainment Television saw its highest viewership in the network's history with a 3.6 rating during its Live from the Red Carpet Oscar pre-show, E! Online logged an unprecedented 22.3 million page views on March 25, 2002, the day following the Oscars, up 23 % over the previous year, and 23.7 million page views on March 26, ... ...Read the whole story

  • New York Daily Picks L90

    L90, Inc. is in the news and they're not going to court this time. The online media and direct marketing company has announced that it has been named the new list manager for the New York Daily News consumer databases. L90 will begin management of all the paper's consumer databases, including: an Active Subscriber list; a Contest Entrants list; and a combined list of Active Subscribers, Contest Entrants, and Expired Subscribers. In their totality, these databases represent more than 260,000 New York area consumers. ...Read the whole story

  • "Covering Kids" Wins Again

    For the second time in four years, the Advertising Research Foundation awarded the coveted Grand Winner trophy in its annual David Ogilvy Research Awards to Wirthlin Worldwide, a strategic research and consulting firm based in McLean, Virginia. The award was presented at the ARF's annual Ogilvy Awards dinner April 9, 2002 in New York City. Wirthlin Worldwide developed the research-based communications framework and strategy behind RWJF's successful "Covering Kids" outreach campaign. The campaign, now in its third year, is aimed at motivating low-income parents to enroll their uninsured children in low-cost or free government health care programs (SCHIP and Medicaid). ... ...Read the whole story

  • Overture extends AOL deal until May 1

    Pay-for-performance search engine Overture Services Inc. said yesterday that it extended for one week a deal to display its search results on AOL. The partnership is now due to expire on May 1, unless a longer term deal is negotiated. The two companies have been in talks to extend their partnership but have not commented on the progress of those talks. ...Read the whole story