Monday, April 29, 2002
  • AAAA and IAB Release Version 2.0 Of Terms & Conditions

    One year after issuing the first Terms & Conditions for Internet Advertising, the American Association of Advertising Agencies (AAAA) and the Interactive Advertising Bureau (IAB) today issued an updated, more comprehensive Version 2.0. ...Read the whole story

  • Internet radio organizes "Day of Silence"

    Hundreds of Internet radio stations and channels across America are planning to shut off their music streams on Wednesday, May 1st, in a "Day of Silence" to highlight their concern over the upcoming U.S. Copyright Office ruling on royalty rates that may shut down or bankrupt the vast majority of the nascent Internet radio industry. ...Read the whole story

  • Byting Back: VISA

    VISA entered the online advertising game for an entirely different reason than most traditional companies—to focus on the transactional side of e-commerce. ...Read the whole story

  • Kmart Stays with CAA

    Building upon its recent aggressive marketing efforts, Kmart Corporation has retained Creative Artists Agency (CAA), a talent and literary agency, to provide entertainment-related marketing strategies and brand-building programs to the 103-year-old retailer. One of the nation's largest retailers, Kmart will look to CAA and its experienced brand marketing teams to identify and capitalize on entertainment- based initiatives in film, television, music and video games as they relate to Kmart's existing marketing efforts and exclusive core brands. ...Read the whole story

  • Kodak Picks Modem Media

    Modem Media has been named as a leading interactive marketing firm in developing and implementing the interactive marketing strategies for Eastman Kodak Company. The relationship makes Modem Media a key part of the team that will create a revitalized kodak.com. ...Read the whole story

  • Digital TV Alliance Formed

    IDP, creator of RegieLine and a supplier of tools for multi-platform iTV services, and Comverse, a unit of Comverse Technology, Inc., a supplier of software and systems enabling network-based multimedia enhanced communications services, and TVGate, Comverse's iTV Messaging Division announced that they have signed a long term technological and commercial partnership agreement. The agreement, covering the integration of their respective RegieLine and iTVGate iTV Communications Platform, provides the ability to market a new multi-channel high-performance messaging tool for digital TV. ...Read the whole story

  • NAB Sues FEC, FCC

    The National Association of Broadcasters is suing the Federal Election Commission and the Federal Communications Commission in federal court over whether issue ads can be banned from the airwaves 30 days before primary elections and 60 days before general elections. The provisions are part of the recently passed campaign finance reform law. The NAB wants the court to strike them, calling the provisions unconstitutional. ...Read the whole story

  • 18 Million Watch 'Bachelor'

    Last Thursday’s season finale of ABC's "The Bachelor" drew the highest ratings of its six-episode run, as some 18.1 million people tuned in to see which bachelorette would get the ring. The hyped reality series came in second in its time slot to CBS' "CSI: Crime Scene Investigation," which drew 23.4 million viewers Thursday night, according to Nielsen Media Research. Reportedly, the struggling ABC is casting for a second rendition of "The Bachelor," as well as a new "Bachelorette" version for next season, all in an effort to fill a hole left by the rapidly-fading "Who Wants to Be a ... ...Read the whole story

  • Shorter Season for Sex and the City
  • Ads.com Goes Live
  • AdWare Signs Three