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Sports on TV -- Which Sports are Best
Television advertisers love sports, since sporting event broadcasts are so popular with viewers. But advertisers should know that some sports are better than others. ...Read the whole story
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Email Encroaching on Traditional Media Spending
Email marketing company e-Dialog today released its 2002 E-Mail Marketing Benchmarking Study, a 22-page report based on survey responses from three hundred marketers across a broad range of industries. ...Read the whole story
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Classifieds Fueling Growth Of Online Ad Market
Jupiter Media Metrix today released a report which forecasts that that online classified ads will grow faster than any other form of online advertising this year in the U.S., with spending projected to increase from $1.2 billion in 2002 to $2.3 billion by 2007. ...Read the whole story
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