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Philip Morris Strikes Back Over Ad Criticism
Can the tobacco industry help to prevent use of its own product? The debate reached fever pitch today as the American Legacy Foundation and Philip Morris traded charges over a study that says PM’s anti-smoking campaign is ineffective. ...Read the whole story
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Merrill Lynch Ups Prediction for Newspaper Ad Revenue
A new Merrill Lynch report on newspaper stocks offers an analysis of the newspaper ad market, with the company now projecting revenue flat for this year, up from a prior 1.5 percent estimated decline. ...Read the whole story
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Substance Over Style
A new national survey shows college students are a surprisingly practical and realistic group that requires a more substantive approach from marketers. ...Read the whole story
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Virgin Radio Back On Top
MeasureCast, Inc. today announced that London-based Virgin Radio climbed back to the summit of the MeasureCast Top 25 Internet radio stations chart during the week of May 13-19. ...Read the whole story
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