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NBC, CBS In Dead Heat
In the latest Nielsen ratings, held back a day because of the Memorial Day holiday, NBC and CBS tied for the top prime rating, with 12 shares and 6.8 households. The period covered included the final three days of the May sweeps. ...Read the whole story
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Activist Urges Change For Anti-Drug and Smoking Ads
Anti-drug and anti-smoking advertising needs to radically change its approach to be effective, according to a leading national drug policy activist. ...Read the whole story
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