Tuesday, June 18, 2002
  • Ad Council Taps McKinney and Silver

    The Ad Council has selected McKinney & Silver to create a mass media breastfeeding awareness campaign. A three-year assignment, the campaign's goal is to increase breastfeeding rates for first-time mothers who would not normally breastfeed. McKinney + Silver will work pro bono to develop the PSAs. It will work with the Office of Women's Health/ U.S. Department of Health and Human Services (DHHS). ...Read the whole story

  • Pepsi, Starbucks Launch First Ad Campaign

    The North American Coffee Partnership (NACP), a joint venture between Starbucks and PepsiCo, is launching its first national TV advertising campaign for bottled Frappuccino and Starbucks DoubleShot, a bottled espresso drink. The dual advertising campaign includes one 30-second animated TV ad and a series of four 15-second animated TV commercials that spotlight the “differences in the brand personalities and beverage occasions in which they're consumed.” Fallon-New York created the new spots, which are airing on national cable stations and regional broadcast stations. Coinciding with its national TV launch, NACP is breaking a new print campaign featuring two-page spreads in popular ... ...Read the whole story

  • Visa Partners with James Bond

    Visa International has announced an international marketing partnership with MGM and EON Productions' latest James Bond film, Die Another Day, produced by Michael G. Wilson and Barbara Broccoli and set for release on November 22, 2002. Working with its six international regions, Visa will have movie-based promotions underway in a number of countries around the world prior to the release of the film. Since its first partnership with Tomorrow Never Dies, Visa has used the 007 property as a means of providing a global motion picture-based advertising and promotional platform to its 21,000 member financial institutions. This will be the ... ...Read the whole story

  • Neilsen Study Tracks Movie-Goers

    Frequent younger movie-goers watch less TV than their more casual counterparts, according to a new Neilsen study. The study, conducted in February, surveyed 12-34 year olds in 1,000 Nielsen households and found that 21 percent had been to the movies within the past week. The study showed that these frequent movie-goers, representing 18 million 12-34 year olds, tend to watch less cable and network programming than their casual movie-goingcounterparts. The survey found that television's under-delivery of advertisers' messages is particularly significant with frequent teenage movie-goers during both early fringe (4 - 7 p.m.) and prime time, even on popular, young-skewing ... ...Read the whole story