Wednesday, June 19, 2002
  • Radio Holds Its Audience

    RADAR, the radio network and national audience measurement service of Arbitron shows the medium holding a steady saturation among the US population. The initial findings contained in the RADAR 73 Radio Usage Report show that during a typical week, radio reached 98 percent of adults 18+ who hold a professional/managerial position and who live in a household with an income of $50,000 or more. Ninety-six percent of college grads listened to radio, while only 93 percent of people who did not go to college listened to radio over the course of a week. Radio reaches almost 226 million people a ... ...Read the whole story

  • Salon.com Says Ads Will Recover

    Reuters reported yesterday that online magazine Salon.com has 39,500 paid subscribers.Salon began charging for subscriptions to its premium content and services last year as the market for online ads began drying up. During its fourth fiscal quarter, the company added 7,400 new subscribers, who pay $30 a year. Salon also said its fourth-quarter net loss decreased to $1.4 million from $5.5 million a year ago. Revenues for the quarter, which ended March 31, were $951,000 compared with $976,000 a year ago. ...Read the whole story

  • Solbright Joins OPA as Associate Member

    The Online Publishers Association (OPA) announced that Solbright, Inc. has become the newest associate member of the organization. Vendors and organizations that support the online publishing industry but are not, themselves, publishers are eligible for associate status with the OPA. Solbright, Inc. is a provider of business process automation solutions for interactive advertising, offering systems for order management, trafficking, billing, and business reporting. Solbright's AdSuite system was designed specifically to meet the needs of digital media publishers to improve their productivity, information flow, and profitability. ...Read the whole story

  • Deja.Vu For Kmart Site

    Kmart has turned the Blue Light off. The retailer announced today that its online e-commerce site will be re-launched and named www.kmart.com, retiring the look and name Bluelight.com. The new site includes the same visual themes found in the company's "Stuff of Life" advertising campaign. The site also features more information on Kmart stores, including a dedicated area on the home page to alert consumers to nationwide events, promotions and sales. ...Read the whole story

  • NAA Says Members Investing For Future

    The Newspaper Association of America's annual Capital Equipment Expenditures Survey found that the responding newspapers are continuing to invest in equipment and technology at about the same level as last year. The total projected spending for the 196 responding newspapers is essentially flat, $476 million, compared with actual 2001 spending of $478 million. “Newspapers have been weathering a difficult cycle over the last year or so, but the industry is in a good position as we start to see the first signs of a moderate upswing in the economy," said NAA Senior Vice President of Technology Tom Croteau. "As this ... ...Read the whole story

  • “Dead Zone” Livens Up USA

    USA Networks claims the premiere of its original series “The Dead Zone” set records on Sunday, June 16 (9-10 pm) with a 4.7 household rating and 6.4 million viewers. The Dead Zone became the network's highest-rated original dramatic series debut and earned a place as the top basic cable original dramatic series of all time. Demographically, the premiere episode of The Dead Zone was the highest rated cable program of the week in households (4.7), 25-54 (4.1) and 18-49 (3.9). USA Network was #1 for the week in primetime for both 25-54 (1.3 rating) and 18-49 (1.3 rating). ...Read the whole story