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Marketers Cautiously Optimistic for 2002
DoubleClick Inc. today released the results of its Marketing Spending Index, which shows marketers to be cautiously optimistic about the growth of their media budgets for the remainder of 2002. ...Read the whole story
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New Shows Make The Ratings
Much has been said about the new shows that have been introduced this summer, compared with past summers when reruns predominated. Some are already making the Nielsen ratings. ...Read the whole story
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Yellow Pages Struggles To Find Agency Media Buyers
It's not secret that Yellow Pages advertising is difficult for agencies to buy. This very issue was the subject of a session at the Simba Yellow Pages 2002 and Beyond conference in New York yesterday. ...Read the whole story
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