• PBS Reaffirms Its Mission by John Gaffney

    “Still non-commercial but not anti-commerce.” That’s how PBS programming VP Alyce Myatt describes the stance public television will take toward kid’s programming as it takes advantage of its digital future. ...Read the whole story

  • Rich Media Lifts Brand Metric by Ken Liebeskind

    Rich media is twice as effective as gif/jpg campaigns in lifting a key brand metric: message association. That from a new Dynamic Logic report based on studies of several different publishers, advertisers and agencies. ...Read the whole story

  • Create A Surround Session, Win $50,000 by Ken Liebeskind

    NYTimes.com introduced surround sessions last November and has had some success with them – more than 40 advertisers have already run campaigns. But the site wants more. To inspire interest, NYTimes.com is offering a $50,000 prize plus $25,000 in free ad space to the agency that creates the most innovative surround session campaign. ...Read the whole story

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