Friday, June 28, 2002
  • Billboard’s White Dead at 50

    Timothy White, the influential editor of Billboard magazine, known for his signature bow-ties and his encyclopedic knowledge of music, died of an apparent heart attack yesterday. He was 50. White collapsed at Billboard's New York headquarters shortly before 3 p.m. EDT and was rushed to St. Vincent's Hospital, where he was pronounced dead. ...Read the whole story

  • Burger King/MIB II Tie-In a Blockbuster

    Burger King Corporation continues its entertainment promotion program with significant involvement in the upcoming summer blockbuster film, Men in Black II, which hits theaters on July 3. Not only is BURGER KING® prominently featured in the film, the company has also created a limited-time-only movie-namesake burger, the Black Stack BBQ Griller, as well as special Men in Black II toys and accessories available with the purchase of a BURGER KING® Big Kids Meal at more than 8,000 BURGER KING® restaurants nationwide. ...Read the whole story

  • Overture, MSN Extend For 90 Days

    Overture Services Inc. received a 90-day extension from Microsoft Corp. to continue providing pay-for-performance search results through the MSN Search Pane.The paid listings provider said the agreement was extended to allow time to negotiate a longer-term deal with Microsoft. The extension doesn't affect Overture's distribution agreement on, which runs through 2003. ...Read the whole story

  • Long John Silver's Gives Account To BBDO

    BBDO North America, a unit of Omnicom Group Inc., received a $30 million advertising contract from Long John Silver's, a unit of Tricon Global Restaurants Inc. BBDO said it will handle broadcast creative and strategic development issues for Long John Silver's beginning immediately. Print and media advertising will remain with separate companies. ...Read the whole story

  • Kellogg’s Teams Up With Homer and Bart

    Kellogg and Fox Licensing & Merchandising are joining forces in one of the largest multi-brand Kellogg promotions called "Whoo Hoo!" From June through August 2002, Homer, Marge, Bart, Lisa and Maggie Simpson will appear on more than 70-million Kellogg's cereal products and Kellogg's Pop- Tarts. Box-size Simpson’s character drawings appear on limited edition Kellogg's product collectible packs including Raisin Bran Crunch, Corn Pops, Mini-Wheats and other brands. Packaging will feature a promotion for a free Bart Simpson watch, and will contain a special side panel to promote the first and second season of The Simpsons DVD box sets. ...Read the whole story

  • Chicago Tribune Strikes Content Deals

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