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Script Buying Enhanced By DTC Ads
The latest indication that Direct-to-Consumer drug advertising is working comes from Ipsos PharmTrends, the pharmaceutical researcher, who says “ad-aware” consumers are purchasing more prescription drug scripts than those “non-ad-aware.” ...Read the whole story
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Drug Ad Regulation Unclear
Threatened regulation of prescription drug company advertising may have lost momentum now that the House of Representatives has passed a bill to provide prescription drug benefits. ...Read the whole story
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A Kinder, Humbler AOL?
Is the online giant turning itself around with advertisers? ...Read the whole story
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