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AOL’s Pittman Resigns
Months after retaking control of the troubled American Online unit, AOL Time Warner COO Robert W. Pittman resigned Thursday in a shakeup of the company. ...Read the whole story
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Magazines Try To Trim Costs After Postal-Rate Increase
With double-digit postage increases taking effect this month, the magazine industry is finding ways to cut costs without raising advertising or subscription rates. ...Read the whole story
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Media Optimization Boosts Ad Targeting
While Poindexter Systems’ Creative Optimization helped advertisers decide which creative versions of their ads work best, Media Optimization, just introduced, will help them determine which individuals are the best to send ads to. ...Read the whole story
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