The “S” word is alive and well at Biography Magazine. After the concept of “synergy” took a beating over the past two weeks as AOL and Time Warner’s merger imploded, Biography has announced two major advertising and content co-ventures for next year. ...Read the whole story
Yesterday, the big news was that Nytimes.com had rejected Sony's new online campaign because it blurred the line between advertising and editorial content. CBSMarketWatch also rejected the ad. What now? ...Read the whole story
eDiets.com used to spend most of its ad dollars on Yahoo, but it will soon assume a major presence at MSN next month, with the companies announcing a $9.1 million campaign yesterday. Why MSN? ...Read the whole story
Kmart has made changes at the top of its ranks of advertising executives, although it doesn’t expect changes in its current marketing strategy. ...Read the whole story
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