Tuesday, July 23, 2002
  • Nissan's New Platina Goes to AOL Mexico

    America Online Latin America Inc. today announced an interactive marketing agreement between its subsidiary AOL Mexico S.A. de R.L. de C.V. and Nissan Mexico, a subsidiary of Japanese auto manufacturer Nissan Corporation, under which Nissan's new Platina model will be prominently promoted across the AOL Mexico service. AOL Latin America's Interactive Marketing team is working closely with Nissan Mexico to develop a promotional campaign enabling them to attract their target audience through an online campaign. AOL Latin America developed a marketing and advertising plan for Nissan's Platina model aimed at reaching a target audience of young online consumers. As part ... ...Read the whole story

  • White Paper Looks at Loyalty

    The Online Publishers Association (OPA) yesterday released a new White Paper entitled Assessing the Value of Loyal Audiences, intended to provide marketers with a better understanding of the role of various metrics in evaluating a website's advertising potential and determining its advertising value. The data show that premium, branded content sites outperform the industry norms on every available measure - more than doubling advertising impact in Unaided Awareness (27.5% lift versus 11.3% lift) and outperforming the weighted average by two-thirds on Message Association (32.6% lift versus 19.4% lift). In addition to achieving a significant advantage in Unaided Awareness and Message ... ...Read the whole story

  • Baskin-Robbins Signs Sweet Deal With NBC

    Ice cream retail franchise Baskin-Robbins will introduce a new sundae and four ice cream flavors that tie in with five new fall shows on NBC. The partnership will also feature an online "SWEETstakes." Baskin-Robbins will premiere its "must taste" line-up of treats in stores from September 3 through October 27 including a “Fear Factor Sundae,” “Will & Grace's Rocky Road of Romance,” and even a new show-theme “Good Morning Miami Mint.” Baskin-Robbins and NBC will also partner with an online "SWEETstakes." Consumers will be able pick up a game card at their participating Baskin-Robbins and log onto AOL for a ... ...Read the whole story

  • XM Adds Subscribers; Loses Money

    XM Satellite Radio, which is including advertising revenue as part of its business model, announced that it ended Q2 with 136,718 subscribers and continued to show quarter-to-quarter subscriber growth, adding 60,476 subscribers. That’s a 79% increase over Q1 2002. For the three months ended June 30, 2002, XM reported consolidated revenue of $3.8 million, and a net loss of $79.3 million. For Q2 last year XM had no revenue, but lost only $36 million. This quarter's increased loss “reflects the Company's transition from building out its infrastructure to commercial operations, including sales and marketing activities.” ...Read the whole story