Wednesday, July 24, 2002
  • Broadband Use On The Rise

    According to an FCC report released yesterday, more than 4 million homes and businesses started subscribing to some form of high-speed Internet access in the second half of 2001. High-speed Internet connection lines increased to 12.8 million from 9.6 million from July 1, 2001, through Dec. 31, 2001, a 33% increase. During the previous six months, line usage increased to 9.6 million from 7.1 millions homes, a 36% increase. ...Read the whole story

  • CareFirst Picks DraftWorldwide

    CareFirst Blue Cross Blue Shield has picked DraftWorldwide New York as its direct marketing agency for direct response television, print advertising and interactive marketing. DraftWorldwide expects its first creative work for CareFirst to appear in the fourth quarter. The company will handle campaign planning, creative, production and media buying through ID Media. ID Media, which merged with DraftWorldwide and Initiative Media, has been doing CareFirst’s media planning and buying since 2000. DraftWorldwide’s other clients include American Express, Burger King, Compaq and Kellogg’s. ...Read the whole story

  • American Demographic Study Shows Multilingual Growth

    Media planners who work on multicultural accounts should check out a new study from American Demographics magazine, which shows that the percentage of Americans who speak a language other than English at home rose significantly over the last decade. Americans age 5 and older who speak a language other than English at home grew 47% in the past decade, according to the study, which appears in AD’s July/August issue. This group now accounts for slightly less than 1 in 5 Americans. More than half speak Spanish, 20% speak an Indo-European language and almost 15% speak an Asian language. Laredo, TX ... ...Read the whole story

  • Clear Channel Posts Flat Q2

    Clear Channel reported revenues of $2.17 billion for Q2, essentially flat compared with the same period last year. The company's radio division, however, was up 5% to $991 million. Some of the national revenue categories that were up during the second quarter included: Auto, Consumer Products, Retail, Travel, Political, Telecom/Utility, Beverages, Fast Food, Entertainment and Professional Services. Outdoor revenues were $474 million, which represented an 18% drop over last year. Clear Channel recently bought outdoor ad company The Ackerley Group and now claims it is the only outdoor company with a presence in all top 10 U.S. markets. ...Read the whole story

  • Cable 15 Points Ahead