Friday, August 23, 2002
  • Trex Wins Golden Hammer

    Trex Company, Inc., manufacturer of Trex decking and railing, has won the 2002 Golden Hammer Communications Award for the second year in a row, this year in the category of Business-to-Business Advertising. The award, sponsored for the past 18 years by Home Channel News and ProDealer Magazines, recognizes excellence in the area of "Home Improvement & Building Materials Communication" and is judged on how well a company has met its marketing goals. ...Read the whole story

  • Customizing Web Visitor Aanalysis

    Web analytic provider WebSideStory Inc. has launched a service that provides customized Web visitor analysis reporting for marketers and e-commerce executives. The service, offered as a premium to the HitBox, offers custom analysis tailored to specific online business objectives. WebSideStory says the service allows users to specify what type of insight they would like to see on a regular basis and then have those reports scheduled and delivered via email. There is no software implementation or client-side development. The content and the presentation can be defined. “Executives are often faced with information overload when it comes to Web visitor data,” ... ...Read the whole story

  • Radio-Web Specialist To Shut Down

    LMiV announced it will cease operations on September 30. The company was started two years ago as a joint venture for radio station’s Internet development. The joint venture included media industry leaders Bonneville International Corporation, Corus Entertainment, Emmis Communications, Entercom Communications and Jefferson-Pilot Communications. The websites, functions and content that had been managed by LMiV during the past two years will be returned to individual founder companies and their stations. “Unfortunately, the fundamental change in the economic viability of streaming and the recession in the broadcast advertising market have conspired to cause many radio stations to reduce the resources they ... ...Read the whole story

  • Three Airlines Sign Marketing Pact

    Three of the airline industry’s biggest carriers have a signed a “cooperative marketing agreement” that will combine several key passenger programs and infrastructure. Northwest Airlines, Continental Airlines and Delta Air Lines will connect the three carriers' domestic and international networks, frequent flyer program reciprocity, and a shared airport lounge program. The pact will offer travelers a broad network connecting hundreds of cities. Ticketing, check-in, and luggage handling will also be combined. The three airlines have no plans to merge their operations and will retain separate boards, management and headquarters. No layoffs, mergers of workforces, transfers of flying, assets, or closures ... ...Read the whole story

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