• Webcasters Take Protests To Washington by Ken Liebeskind

    Ordinarily, Wanda Atkinson is in St. Louis running a web radio station. But yesterday she was in Washington, canvassing Capitol Hill in search of Congressional support for her cause -- protecting small Webcasters from the royalty fees instituted by the Librarian of Congress. ...Read the whole story

  • A Research Tool For Planning Campaigns From Dynamic Logic by Ken Liebeskind

    Dynamic Logic, the research company known for its studies of online campaigns, has aggregated its research into a new product that can be used by advertisers and agencies to plan new campaigns. ...Read the whole story

  • San Francisco Company Unveils New Optimization Product by Paul Gough

    A San Francisco company is hoping its new software will help planners track and optimize campaigns across all media. ...Read the whole story

  • Essence Connects With Book Readers by John Gaffney

    Quick. Name some classic African-American novels. Invisible Man is a given. If you’re stuck after that, regardless of your ethnicity, the Essence magazine book club will be an education for you. The newly started club is not a new strategy in the post-Oprah Book Club world. But it is an example of how a magazine is using a book club to deepen its connection with readers. ...Read the whole story

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