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CBS Edges NBC In Weekly Nielsens
Two versions of the franchise hit CSI helped push CBS to another victory in this week’s Nielsens, slightly ahead of NBC and well ahead of FOX and ABC. ...Read the whole story
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Hallmark Channel Lays Off 130, Boots CEO In Restructuring
The Hallmark Channel has laid off 130 people (including its CEO) in a restructuring its parent company says will strengthen operations in the United States and Europe and hopefully break even by mid-next year. ...Read the whole story
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Reports Support Drug AdGrowth
Looks like the pharmaceutical category will be one of the main drivers behind overall ad revenues next year. At least two new reports are predicting that drug manufacturers are finding success with increased marketing to consumers and are poised to increase expenditures next year. ...Read the whole story
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Tough Times Aside, Hearst and J.D. Power To Launch Auto Title
Its gold and glass trophies have been featured in car ads for years, but J.D. Power and Associates have never had a direct connection with the consumer. That will change next spring, when the research firm dips its toe into the publishing field in a joint venture with Hearst. ...Read the whole story
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