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Nielsen To Include More In Local Ratings
Nielsen is considering changes in the dissemination of local TV ratings in its 200+ DMAs nationwide. ...Read the whole story
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Pro Network - Wave of the Future
In a move that could signal deeper sharing of reach and resources for magazines, the James G. Elliott Company announced a new magazine network called The Pro 5 Media Network. ...Read the whole story
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Colgate Product Launch Represents Shift in Importance of Internet
Colgate-Palmolive is in the midst of its biggest product introduction since 1998. Results are starting to pour in from the September 16 online campaign launch for the consumer products company’s new tooth whitening product, Simply White. ...Read the whole story
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OOH Advertising Goes Alternative
Dasani water did it. Calvin Klein and Minute Maid are doing it. Discovery Channel did it for their TV show Monster Garage. Target used to do it, and is going to again for the month of December. They are OOH advertising campaigns like you’ve never seen before. Unless of course, you ride the subway. ...Read the whole story
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