Monday, October 28, 2002
  • Mr. Coffee Grows Up

    Where have you gone, Joe DiMaggio? We know the Yankee Clipper has left and gone away, but the brand he used to endorse is back. Taking advantage of America’s obsession with coffee, the brand is celebrating its 30th birthday by teaming with MTV host Carson Daly and U.S. Olympic athlete snowboarder Chris Klug. The brand repositioning is designed to convey a fresh brand message to a new, younger audience. The campaign includes exciting print ads in People, Cooking Light and InStyle magazines, a $1,000,000 sweepstakes, radio promotions, in-store promotions, a People magazine Live mall tour and personal appearances by Daly ... ...Read the whole story

  • BURST! Media Ranked One of Top Companies

    Burlington, Mass.-based BURST! Media has been ranked 391st by Deloitte & Touche's 2002 Technology Fast 500 program that ranks the 500 fastest-growing technology companies in North America. The rankings are based on percentage revenue growth over five years beginning in 1997. It was the second consecutive year BURST! has been honored. ...Read the whole story

  • IAB's New Branding Partner

    The Interactive Advertising Bureau has named Euro RSCG MVBMS Partners as agency of record for the IAB's Interactive Branding Campaign (IBC). The IBC campaign is a pro bono effort by the interactive advertising and marketing industry, with all ad inventory and services being donated by the industry, for the industry. The estimated value of the donated ad inventory and services is upwards of $5 million. Euro RSCG MVBMS succeeds Stein Rogan + Partners who conducted market research and developed the strategy, positioning and initial creative execution for a campaign currently underway entitled "Interactive: It's the Active Ingredient." That campaign launched ... ...Read the whole story

  • IMS Ramps UP Access

    Interactive Market Systems and SRDS have announced a common functionality that enables clients of both companies to access current SRDS consumer magazine data from within the IMS software service. An IMS statement says the new online resource will give media planners will have simultaneous access to IMS technologies and SRDS data. This will lead to “easier information analysis, streamlined decision-making and increased productivity." Within the IMS AdCume, Crosstab, Cost Ranking, Media Editor and Reach & Frequency software services, shared clients can access detailed SRDS information, including advertising rates, circulation figures and contact information. SRDS listings also provide links to additional ... ...Read the whole story

  • Ad Council Honors Yahoo! With Award
  • New Reality Series Focuses on Fight Over Will

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