Nielsen is considering changes in the dissemination of local TV ratings in its 200+ DMAs nationwide. Read the whole story

In a move that could signal deeper sharing of reach and resources for magazines, the James G. Elliott Company announced a new magazine network … Read the whole story

Colgate-Palmolive is in the midst of its biggest product introduction since 1998. Results are starting to pour in from the September 16 online campaign … Read the whole story

Dasani water did it. Calvin Klein and Minute Maid are doing it. Discovery Channel did it for their TV show Monster Garage. Target used … Read the whole story