• Network Radio's Upfront Heads Up by Frank Saxe

    On the heels of network television’s strong upfront season, radio network reports its upfront season is stronger than it has been in years. ...Read the whole story

  • Cable, Broadcast Differ On Sharing Programs by Paul Gough

    Two cable shows have made regular appearances on network TV since the summer, but cable and network executives differ on whether it’s a recognition of cable’s draw or just an experiment. ...Read the whole story

  • Inside The Fox-Ford Deal by John Gaffney

    In a strategy usually reserved for PBS shows or highly dramatic movies, Ford Motors executed its deal with Fox to single sponsor the premiere of the Keifer Sutherland series 24 without interruption. Does this move herald a new ad model, or just a new level in the relationship between Fox and Ford? ...Read the whole story

  • Online Halloween: Trick or Treat for Advertisers by Phil Leggiere

    “Every year we set a new record for traffic in October as Halloween approaches,” explains Leigh Lucarelli, executive producer of Circle 1’s Kidscom.com. “For kids it’s like New Year’s Eve and Christmas rolled into one.” It’s also, she believes, a holiday that’s a perfect fit for the web. ...Read the whole story

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