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Interactive TV: Is It Here Yet?
If advertising is ever going to catch on in interactive television, it’s going to have to be a little easier to place. ...Read the whole story
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Publisher Focus Moves from Pages to People
Following the customer segmentation path many large media companies are taking, USAToday.com will be the sixth major media firm to use Tacoda Systems’s Audience Management Software. ...Read the whole story
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Urban and Spanish Radio Growing
Country radio, while taking more bucks than a west Texas ranch hand, remains the number one format in the U.S. Yet ethnic formats, both Black and Hispanic, continue to grow and now account for three of the top ten most popular formats in the country. ...Read the whole story
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Political Ad Spending Hits Billion Dollar Mark
Election Day is in the past, but there is one more winner that might not readily come to mind: Broadcast TV. Political Ad spending reached an astonishing billion dollars this year, double the amount spent in the 1998 midterm election, and that's with no one running for president. ...Read the whole story
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