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Online Ads May Have Swayed Some Voters
As Democrats struggle to determine just where they went wrong in campaigning for the recent election, perhaps they ought to consider what some GOP candidates have discovered since last Tuesday: “It’s the Internet, stupid.” ...Read the whole story
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Traditional Measurement Meets New Fangled Ad Format
You’ve had their radio jingle stuck in your head since you were twelve. And the owner of the company has been sporting the same dowdy suit in his TV ads since the ‘70s. Leave it to small, regional advertisers to get stuck in their ways. So, what does it take to convince them to advertise online? Proof and lots of it. ...Read the whole story
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Money Will Follow Standards In Interactive TV
Until planners are satisfied with the audience and response data from interactive TV campaigns, they’re not going to place larger amounts of money on the emerging medium. ...Read the whole story
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Shifting Email Marketing In-House to Save Money
Alongside a recent study by the Direct Marketing Association (DMA) showing strong growth in the use of email by brick-and-mortar direct marketers, a parallel trend shows a shift from outsourced email delivery services to in-house. ...Read the whole story
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