• USAToday.com Study Pans Floating Ads by Kate Kaye

    Nowadays, online publishers are doing whatever they can to attract advertisers. Could it be that some are feeling strong-armed into running intrusive ad formats? ...Read the whole story

  • NetRatings Offers Complete View of the Web by []

    Nielsen//NetRatings today announced the first rankings report measuring the Digital Media Universe (DMU), offering the most complete view of Web and digital media usage to date. ...Read the whole story

  • Rolling Stone Aims To Stay 24 by Frank Saxe

    Borne out of the rock revolution of the late 1960’s, Jann Wenner’s 35-year old ode to rock and all things cool found itself remarkably uncool earlier this year as readers defected to hipper titles like Blender and Vibe. While the median age of its reader is still a young 24, its recent redesign is aimed to keep that number from moving any higher. ...Read the whole story

  • Female Sports Fans Are Hot Market by John Gaffney

    Do media planners need to revisit sports programming strategies? A recent report from Scarborough Sports Marketing estimates that 50 million women now avidly follow professional sports. ...Read the whole story

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