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Ad Spending Up 3.8% Through Q3
Another report on ad spending points to a growing recovery in the industry, with gains in many media plus a nearly flat Internet sector, and drops in syndicated television and national newspaper spending. ...Read the whole story
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Spanish Radio Keeps the Heat on Arbitron
The fallout from the Los Angeles summer ratings book, which reported the lowest level of Spanish radio listening in years, shows no signs of letting up. ...Read the whole story
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Market Focus: Asian Americans
It isn’t hard to see what makes the Asian-American market attractive to advertisers. Many Asian Americans are young, have families, and have money to spend. ...Read the whole story
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Case Study: Web Ads Move Fashion Retail Sales Offline
Think online retail and ecommerce inevitably follows. That’s beginning to change. Retailers are discovering that like their print, TV and radio counterparts, Web ads can get bodies into stores, and cash registers ringing, too. ...Read the whole story
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