MediaPost Publications - Online Media Daily 12/13/2002

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MTV Networks Makes the Most of Data through Customized Reports
by Kate Kaye
The online audit debate is far from settlement. For some in the interactive ad industry, customization could be the answer. MTV and DoubleClick, along … Read the whole story
COMMENTARY
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Many of you are aware of the flap caused by Sony’s online “A Sony Feature” advertising campaign a few months ago. The crux of … Read the whole story
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The Internet is finally finding widespread use among advertisers, not as an ad medium — yet — but as a market research tool. Read the whole story