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Online Holiday Shopping: High Revenues, Low Satisfaction
A study released last week by ForeSee Results shows that although more than half of online holiday shoppers were highly satisfied with their online experience this year, the still nascent e-retail industry earned an overall score of 69 out of a possible 100 points (or a grade of “C”), a strong message from consumers that retailers need to do more to keep them coming back throughout the year. ...Read the whole story
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