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WeatherBug Debuts New Ad Model
WeatherBug yesterday unveiled an online advertising model that enables its 17 million users to change their sponsor at will. ...Read the whole story
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Big Brands Embrace Wireless
It’s no secret that the United States lags behind Europe and Asia when it comes to wireless platforms — especially when they're used as an advertising medium. Large brands are now incorporating wireless advertising into their media plans in conjunction with traditional advertising buys. ...Read the whole story
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