• USATODAY.com to Target Ads Better with User Info by Masha Geller

  USATODAY.com began collecting basic demographic information on select portions of the site yesterday, in an effort to enhance advertising targeting capabilities and improve the effectiveness of advertiser messaging. ...Read the whole story

• Arbitron Enhances Internet Broadcast Ratings Service by []

  Arbitron Inc. announced yesterday that it is enhancing its Internet Broadcast Ratings service featuring MeasureCast technology to facilitate the buying and selling of audio and video advertising on Internet Broadcast stations. ...Read the whole story

• Two Web-Only Stations Top

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