Thursday, February 27, 2003
  • African American Internet Audience Grows

    Nielsen//NetRatings says the African American Internet audience in the U.S. has grown to more than 10 million surfers, comprising almost 8% of the total home and work combined online population. The African American Internet population spent a total of 44 hours on the Web, initiated 42 sessions, and viewed 1,186 pages online in January 2003. In comparison, the total online population spent more than 50 hours surfing the Web, logged 52 sessions and viewed 1,444 pages last month. Also, according to the data, nearly one-third or 32% of the African American Internet audience in the U.S. logged onto the Internet ... ...Read the whole story

  • Terra.com and Autobytel Team Up

    Terra.com, the U.S. Hispanic Internet portal of the Terra Lycos global network, and Autobytel Inc., an Internet automotive marketing services company, on Wednesday announced the launch of a co-branded channel targeting Hispanic car buyers. Autobytel's popular car buying site Autoweb.com will provide new and used car fulfillment for Terra.com customers, offering them access to Autoweb's network of thousands of Internet dealers nationwide. Accessible by clicking "auto" at www.terra.com, the new channel offers leading automotive information and interactive tools for researching and buying new and used cars, as well as strategic advertising options for marketers looking to tap into the coveted ... ...Read the whole story